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ENTERPRISE CONTENT MANAGEMENT:
By integrating ECM with the lead applications where work actually takes place, OpenText Content Suite can connect disparate business processes and information sources to share content in order to improve insight, efficiency and throughput.
Enterprise Content Management is the systematic collection and organization of information that is to be used by a designated audience – business executives, customers, etc. Neither a single technology nor a methodology nor a process, it is a dynamic combination of strategies, methods, and tools used to capture, manage, store, preserve, and deliver information supporting key organizational processes through its entire life cycle.
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Open Text Content Suite gives a new generation of knowledge workers access to their files anywhere, on any device, providing effortless sharing and collaboration without resorting to unsecured consumer applications.
Customer Communications Management(CCM):
It is defined as the strategy to improve the creation, delivery, storage and retrieval of outbound communications, including those for marketing, new product introductions, renewal notifications, claims correspondence and documentation, and bill and payment notifications.
Open Text Exstream is very object-oriented, providing reuse of content so we don’t have to invest vast amounts of time when it comes to making changes. We can change a content component in one place and it is automatically replicated in every application where it appears.
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Customer Experience Management (CEM):
It is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer life cycle. The goal of CEM is to optimize interactions from the customer's perspective and foster customer loyalty. To manage the customer experience, a company needs to create a strategy that encompasses all customer interactions
The ECM platform consists of:-
Open Text Content Suite delivers transparent, automated, enterprise-wide governance to produce industry-leading security, privacy and compliance – effectively maximizing information value while minimizing risks.